Top Tips For 2015 On Valuable Tactics Of Low Cost Flights

"However, travel marketers have a huge opportunity to use the rich customer data at their fingertips to deliver meaningful, relevant experiences everywhere consumers interact." The survey also uncovered important insights for travel suppliers looking to understand the varying preferences of business and leisure travellers. For example, tablet use is most prevalent among on-the-go business travellers, who rely on these devices more frequently than their leisure counterparts to plan (30% versus 21%) and book (31% versus 14%). They're also increasingly likely to make purchases on tablets: nearly half (46%) used their tablets more often for booking travel in the last year, while just 1 in 4 of leisure travellers said the same. To provide the best planning and booking experiences, Signal recommends travel marketers consider the following strategies: Create a single view of each customer to understand their cross-device journey. From the login registration on websites and mobile apps to information from frequent traveller programmes, travel suppliers have a significant amount of first-party data at their disposal. By unifying all of that rich data into a cohesive customer view, marketers will be well-positioned to understand each individual and deliver a seamless experience whether they're planning on their tablets, booking on their desktop, or upgrading their reservation post-booking. Be a resource to travellers by delivering simplicity. When it comes to ways that travel suppliers can improve the customer experience, travellers are looking for simplicity: 39% said that easy-to-use airline and hotel websites and apps is the thing they desire most from such companies. Given that over one-quarter (26%) of travellers use airline and hotel websites to plan their trips, efforts to simplify the online experience could drive customers to supplier websites even more frequently. Use profile data to deliver the personalisation and relevance travellers want.

For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/uk-consumers-increasingly-plan-book-083521082.html